Tag: Apple

I remember when there was once only one ‘bottom line’ – financial, i.e. profit. Next there was the double bottom line – profit and people. Then I heard about the triple bottom line – financial, social and environmental. And then I heard about the quadruple bottom line – profit, people, planet and purpose. Now in […]

Large companies like big ships, take a long time to turn, slow down or speed up. Like the Titanic, when trouble is noticed it’s often too late. But for the time being, the figures/finances still look good or even great – though trouble is afoot. Those figures are usually historical such as last quarter’s profits, […]