Tag: Marketing

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September 30, 2021

How Did I Get to Have A 100% Referral Business?

I was asked by a client “How did you get to have a 100% referral business?”
I’ve had a 100% referral business (Metattude now) since 1999, when my first client had a Business Review Weekly article written about their success with me, giving me a one-line mention.

June 20, 2019

How Well Do You Know Your Ideal Client?

The marketer who said “Everyone is my ideal client” is an arrogant fool. We, who have product or service to sell, in today’s attention-challenged world, can realistically only capture the attention of the few who really matter. Those who matter aren’t the lazy ‘likes’ - “There you go, I’ve liked it.  Now I’m moving on.” […]

April 25, 2019

Have you Noticed This?

Everyone is trying hard to get good at marketing and selling! I want to help my clients so that I can help myself. That’s my golden rule. The more people I help, the more value I give, the more I’ll be OK. If some of my clients can’t pay, I ask them to commit to […]

June 2, 2016

Decide on Deliberate Disruption

We live in disruptive times, don’t we? The great have fallen and the many small have disappeared before they were even noticed. Memories of Kodak, Enron, Pan Am, Blockbuster Video and Nokia remain with us. Start-ups have become global leaders and disrupters inside a decade. Facebook, Ali Baba, LinkedIn in the digital world and Uber […]

April 2, 2015

The Epidemic in Our Workplace

There’s an epidemic in our workplace that is spilling over to our personal lives – perhaps even spilling from our personal lives into the workplace. It’s been nurtured by social media, marketing and worst of all by some leaders. The symptoms are ‘selfies’, mindless Twittering, collecting ‘likes’ and ‘friends’, allowing one’s self to be upset […]

January 15, 2015

The Three Abused Ms and Why You the Leader Can Get It Right

In the past I’ve been as misguided about what really matters as anyone could be. For the last twenty odd years I’ve being trying to make amends. I had fallen prey to the abused versions of the three Ms – money, marketing and media. Don’t get me wrong – money, marketing and media can have […]

November 6, 2014

WIFM Leadership versus IAHFU Leadership

WIFM = What’s In it for Me IHFU = I’m Here For Us We are indoctrinated about the merit of considering ‘WIFM’ when we influence others. “Always be aware that people need to know about what’s in it for them.” That may be fine for marketers considering how to reach their market. But what happens […]

July 15, 2014

Isn’t This the Common Problem in Organisations?

How many lists of organisational and business challenges have you seen? I bet they include the following in no particular order of priority: Finance management, including cash, borrowing and risk management Competition Marketing Regulations Staff selection and retention Culture Values adherence Technological change Uncertain economic conditions Stress Complexity of the marketplace Yet the one problematic […]

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