Purpose: To uphold the highest standards of professional coaching, protect our clients and community, and embody Metattude’s mission of cultivating leaders to become the best version of themselves, in order to become the employer and provider of choice.
1. Core Values & Ethical Principles
| Metattude Core Value | Related ICF Core Values | Everyday Behaviours |
|---|---|---|
| Unconditional Respect | Humanity & Equity | Treat every person with dignity. Address conscious & unconscious bias. Honour confidentiality and autonomy. |
| Exemplary Service | Professionalism & Collaboration | Deliver on commitments. Communicate accurately & transparently. Partner constructively with all stakeholders. |
| Continuous Learning | Professionalism | Engage in ongoing CPD, supervision & ethics training. Share knowledge and mentor others. Seek feedback and act on it. |
| Consistent Courage | Humanity | Speak up on ethical issues. Manage power dynamics. Make decisions that “do good” not simply “avoid harm”. |
2. Commitments for Everyone in the Metattude Ecosystem
- Think globally, act ethically: consider the systemic impact of our work.
- Champion DEIB: foster diversity, equity, inclusion & belonging in all engagements.
- Pursue excellence: invest in personal and professional development.
- Maintain cultural humility: remain alert to cultural filters and bias.
- Address unethical conduct: initiate respectful dialogue, seek guidance, and report when necessary.
- Go beyond compliance: recognise that behaving ethically surpasses written rules.
3. Ethical Standards
Metattude adopts the ICF Ethical Standards in full, customised to our practice.
3.1 Ethical Standards
- Educate all parties on the nature and limits of coaching.
- Cocreate clear agreements on roles, responsibilities, confidentiality, fees, and termination.
- Respect the right of any party to end the relationship at any time, subject to the agreement.
3.2 Confidentiality & Legal Compliance
- Maintain strict confidentiality with all parties.
- Agree in advance how information flows between coach, coachee, and sponsor.
- Disclose only when required by law or to prevent imminent harm.
- Securely store and destroy records in line with legal and contractual requirements.
- Ensure all technology and AI tools meet privacy and security standards.
- Hold support personnel to the same confidentiality obligations.
3.3 Professional Conduct & Conflicts of Interest
- Identify, disclose, and manage conflicts of interest.
- Set culturally sensitive boundaries.
- Prohibit discrimination in any form.
- Forbid sexual or romantic relationships with clients or sponsors.
- Reveal any referral fees or other inducements.
3.4 Commitment to Delivering Consistent Value
- Actively manage power dynamics with clients.
- Monitor personal fitness to practice; seek support or pause coaching if impaired.
- Reallocate clients when value diminishes.
3.5 Professional Integrity & Accountability
- Work within competence and credential boundaries.
- Make true, accurate statements about services and outcomes.
- Uphold the “do good” philosophy, considering broader societal impact.
- Cooperate fully with any ethics review process.
4. Continuous Professional & Ethical Development
- Minimum 40 hours CPD annually, including ethics training.
- Regular supervision & peer mentoring.
5. Technology & AI Use
- Disclose all platforms and AI tools utilised.
- Vet tools for privacy, bias, and compliance.
- Offer clients the right to opt out where feasible.
6. Implementation & Governance
- This Code applies to all Metattude staff, contractors, and support personnel worldwide.
- Noncompliance may result in remedial training, suspension, or termination of affiliation.
- Reviewed biennially or as required by changes in the ICF Code of Ethics.
7. The Metattude Pledge of Ethics
“I pledge to uphold the Metattude Code of Ethics in all my professional interactions. I will do my best to embody Unconditional Respect, exemplary Service, Continuous Learning, and Consistent Courage, thereby honouring the integrity of coaching and the trust placed in me by clients and colleagues.”
Last updated: June 2025
