Executive Leadership Coaching

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Coached 150+ successful CEOs and companies

Unleashing Your Full Potential

To meet the responsibilities of an executive role, a commitment to continual improvement is essential. Every great leader, from sports to business, has had guidance to turn possibilities into realities. David’s programs can keep your executives ahead of the curve and help them excel in their careers and business growth.

The Busy Executive

Executives can spend a lot of time managing and developing their teams. They know continual development is important but feel the pressures of time. David has flexible programs to respect the time of your busy executives. The program and services David offers are completely customisable right down to the amount and length of meetings. Plus they are customised to the individual leader to fill their skills gaps quickly and efficiently to help their career and returns for the business.

executive leadership

Flexible Executive Coaching

New To Seasoned Leaders

David emphasises the importance of a strong coaching relationship. His coaching services offer a blend of corporate coaching, leadership coaching, and career coaching. Whether you’re a new executive hire or a seasoned leader looking for career development, David’s coaching sessions are tailor-made to fit your needs. They will realise your full potential and steer your organisation towards success.

Stay ahead of the curve

Professional coaching is about imparting new skills, developing a clear understanding of your leadership role and personalising your leadership style. David helps leaders understand their blind spots to enhance their emotional intelligence. Develop strategic thinking, decision-making and a growth mindset. Nurturing meaningful change with a seamless blend of personal and professional growth. Coaching programs that develop leaders that stay ahead of the curve, excel in their careers and help the business excel.

Identify & Develop

Tailored leadership coaching will quickly identify and bridge any skill gaps to enhance your leadership skills. The program and services I offer are completely customizable right down to the amount and length of meetings.

Through his coaching practice, David has been a sounding board for many senior leaders, facilitating their transition into influential leaders with critical skills that the business world demands.

executive leadership

Learn more about David

Leading Your Team to Success

Team Development

The coaching program extends beyond individual development, focusing also on team development. By understanding team dynamics and empowering direct reports, leadership coaches help build robust leadership teams.

Fostering Trust

David is adept at coaching individuals and teams alike, fostering a climate of trust and mutual growth. From one-on-one sessions to group coaching, David’s approach aligns with the best practices endorsed by thought leaders and institutions such as Harvard Business.

Skills to Manage and Lead

The role of a leader is not limited to self-development. Effective leadership also involves fostering a productive, harmonious, and motivated leadership team. Leadership coaching equips you with the skills to manage and lead your team more effectively.

Strategic Team Development

Testimonials

Michael Falconbridge

Reviewed: 2024

“Hey David, Not sure where to post this but wanted to add my positive voice to the review bank out there. See below. Wow!...
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Michael Falconbridge
Supervisor, Dredge Robotics

Reviewed: 2024

“Hey David, Not sure where to post this but wanted to add my positive voice to the review bank out there. See below. Wow! Wow! And wow! Just when I thought I'd heard the most poignant and game changing principle and was still in the process of digesting it, along would come another one! Again and again and again! For three days straight! This could only come from a man who has dedicated his life to self growth and who is consumed with a drive to see growth in others. These principles are principles for smashing life, first of all, then principles for unlimited growth in organisations. I've found myself contemplating them again and again as I've faced demons within myself, challenges within my family and opportunities for improvement at work. Thanks a million for an amazing, life changing course! Cheers,”
Michael Falconbridge
Michael Falconbridge
Supervisor, Dredge Robotics
Andy Stone

Reviewed: 2023

I was fortunate to have my employer engage the services of David who was working with the Executive Leadership Team. He was coaching each of the...
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Andy Stone
General Manager Recruitment GO2

Reviewed: 2023

I was fortunate to have my employer engage the services of David who was working with the Executive Leadership Team. He was coaching each of the group leaders individually and was engaged with many of the senior leaders in the business where he focused on personal and professional development. David also conducted group strategy sessions where the focus was on how a group can achieve more co-creatively. This was proven in action, to have more meaning and therefore better results, which also helped people get out of their own silo and into the group organisation. David is a dab hand at getting to know a person on a deep level. He understands each person’s individual needs and is respectful of how a person needs to be coached. People can often get lost in their day-to-day agenda’s and when you are out of the weed’s and in David’s care, he helps you find the answers that you have deep down. Never once have I been with David and been told what to do. Very often have I been with David where I have found deep down the answers of what needs to be done and with some refinement through our discussion, I have left our meeting focussed and refreshed. David has helped build on my pre-existing skills, considering my personal complexities, and helped me package my problems at any given time, in a way that has given me confidence to act. His techniques help bring clarity! He has particularly helped with the problems that go with managing difficult people that have all resulted in positive outcomes. His expertise in this regard has been invaluable. I have had some personal and professional difficulties in recent years around anxiety and stress and this has led to a fear of making decisions in some cases, but second guessing the decisions you do make in others. He has helped me find the answers I need for my decisions and helped build the confidence needed to act. A year ago, I would walk into a meeting room, nervous and in fear of public speaking. David has changed that one year on and I walk into Executive meetings, prepared, and assured and this has been the best experience I could have asked for. Our values are totally aligned with the mastery of attitudes and behaviours however David’s ability to deal with awkward customers is second to none. He has helped me go deep and really drill down on my own attitudes. We have worked through stress status and how I react in these situations and what I could do differently and how. I have a far better understanding of me, than I did before, and this will keep me in step for the rest of my career. David would add significant value to any organisation that wants to develop its leadership culture, business practice and performance. He can go deep in his analysis to get to the core of problems and identify the opportunities for growth. David is highly skilled and will help develop a business based on strong attitudinal competence, developing the right leadership behaviours, team building and creation of business strategies. He will help focus your people to produce a greater ROI in a happier work environment.
Andy Stone
Andy Stone
General Manager Recruitment GO2
Chris King

Reviewed: 2023

David’s helping us improve Splend’s leadership capability and culture, as we prepare to significantly scale our global fleet platform through electric vehicles. I have certainty...
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Chris King
CEO Splend

Reviewed: 2023

David’s helping us improve Splend’s leadership capability and culture, as we prepare to significantly scale our global fleet platform through electric vehicles. I have certainty and confidence in his work due to long standing support David has provided to me over my career.
Chris King
Chris King
CEO Splend
Andy Graham

Reviewed: 2023

I recently had the pleasure of participating in a leadership development session led by David. His proficiency in orchestrating the event was exceptional, controlling pace, content, and ...
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Andy Graham
Director, Evolve Fleet

Reviewed: 2023

I recently had the pleasure of participating in a leadership development session led by David. His proficiency in orchestrating the event was exceptional, controlling pace, content, and structure with flawless precision. David brought to the table astute observations coupled with perceptive exercises that instigated meaningful thought and reflection. His inclusive, warm, and engaging delivery style truly distinguished him. For anyone aiming to refine their leadership prowess, David's adept coaching comes with my highest recommendation.
Andy Graham
Andy Graham
Director, Evolve Fleet
Maike Turnbull

Reviewed: 2022

Before I met David I was experiencing a lot of self-doubt and indecision, as well as a challenging interpersonal and leadership environment at my workplace....
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Maike Turnbull
Principal Policy Officer and business owner

Reviewed: 2022

Before I met David I was experiencing a lot of self-doubt and indecision, as well as a challenging interpersonal and leadership environment at my workplace. I felt like I was ‘stuck’ without really knowing why (there was clearly something subconscious going on!) Whilst working with David I had major insights into my personality, leadership style and my subconscious beliefs and patterns that were keeping me ‘stuck’. I also acquired a deep understanding of the interpersonal conflicts I was experiencing, my role in them and how I could resolve them / come to peace with them. As a result of my work with David I am now inspired and have some helpful tools and insights to help me grow further. I now feel confident to manage conflict and I feel clear about my path ahead. If you want to improve yourself, then I recommend David because he has a way of unlocking your subconscious belief and helping you to make progress without evening knowing that you’re being coached! David is one of those very rare, 100% authentic, grounded humans who has done the work himself. He walks his talk and has a wisdom of the deeper meaning of life.
Maike Turnbull
Maike Turnbull
Principal Policy Officer and business owner
Lennox Saint

Reviewed: 2020

David handed me a copy of ‘Master the Power of Your Attitudes’ (MPOYA) just over a year ago. This was a time when my attitudes were...
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Lennox Saint
Private Client

Reviewed: 2020

David handed me a copy of ‘Master the Power of Your Attitudes’ (MPOYA) just over a year ago. This was a time when my attitudes were largely unquestioned, deeply entrenched and often unhealthy. As I worked through MPOYA, I was encouraged to scrutinise these attitudes, often in excruciating detail. It was a lengthy and confronting process; but this should not deter you. After all, rewiring the habits of the mind is no easy undertaking. If you decide to embark on the journey that is MPOYA, you should not do so without full commitment. Every page has a purpose that, when properly realised, culminates in something very unique: a fresh outlook on life. I sincerely hope that anyone who reads this testimonial gains as much as I did from this terrific resource. Good luck on your journey.
Lennox Saint
Lennox Saint
Private Client
Matt Saunders

Reviewed: 2020

He knows our business, knows our people and he has facilitated the personal and career growth of our people which in turn has helped the business...
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Matt Saunders
GM Unidata

Reviewed: 2020

He knows our business, knows our people and he has facilitated the personal and career growth of our people which in turn has helped the business grow. In a measure of business efficiency improvement, we saw a better than 20% improvement in staff efficiency, and that resulted in us becoming more successful in bidding on larger more profitable contracts. The larger contracts were executed faster and more efficiently with better cooperation between departments and that pushed the company’s profitability up by 30%.
Matt Saunders
Matt Saunders
GM Unidata
Denise Quinn

Reviewed: 2019 edition Attitudinal Competence workbook

David's work on attitudes presents significant and life-changing concepts in a practical and thought-provoking manner. His thorough coverage of important information for...
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Denise Quinn
Speaker, Consultant - Creating Workplace Behaviour Solutions.

Reviewed: 2019 edition Attitudinal Competence workbook

David's work on attitudes presents significant and life-changing concepts in a practical and thought-provoking manner. His thorough coverage of important information for our time, such as the power of thought, emotion and intention, is a must-read for anyone committed to their own personal development and that of their employees. This book has application for any age group.
Denise Quinn
Denise Quinn
Speaker, Consultant - Creating Workplace Behaviour Solutions.
Steve Wade

Reviewed: 2019 edition Attitudinal Competence workbook

This valuable workbook provides step by step coaching on achieving improved personal outcomes by probing aspects of ...
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Steve Wade
General Manager, Marine & Technical Services, Fremantle Ports

Reviewed: 2019 edition Attitudinal Competence workbook

This valuable workbook provides step by step coaching on achieving improved personal outcomes by probing aspects of attitude and examining how these might be transformed. In my experience the combination of approach and topic is unique in personal development texts.
Steve Wade
Steve Wade
General Manager, Marine & Technical Services, Fremantle Ports
Michael Harrison

Reviewed: 2019 edition Attitudinal Competence workbook

As a Profit Improvement Strategist consulting to a wide range of businesses I see numerous examples of how poor attitude defeats both individuals...
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Michael Harrison
Profit Improvement Strategist, Author of The Mini Guides to Business and How to Ask Questions That Sell

Reviewed: 2019 edition Attitudinal Competence workbook

As a Profit Improvement Strategist consulting to a wide range of businesses I see numerous examples of how poor attitude defeats both individuals and companies. Master the Power of Your Attitude is the best workbook I have seen to help people realise their own potential and gain invaluable insight into how colleagues and subordinates see them. It should be required reading for everyone in business.
Michael Harrison
Michael Harrison
Profit Improvement Strategist, Author of The Mini Guides to Business and How to Ask Questions That Sell
Linda Byart

Reviewed: 2019 edition Attitudinal Competence workbook

In this excellent workbook, David Deane-Spread has provided us with fundamental tools for life mastery. In a practical step by step...
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Linda Byart
CEO Well Men Centres

Reviewed: 2019 edition Attitudinal Competence workbook

In this excellent workbook, David Deane-Spread has provided us with fundamental tools for life mastery. In a practical step by step fashion, he shows us how to first understand and then take command of our attitudes, instead of being governed by them. He challenges the notion - "I have no choice" and blows it out of the water, revealing how we can always retain our power and never have to surrender to circumstances
Linda Byart
Linda Byart
CEO Well Men Centres
Brett Read

Reviewed: 2019 Attitudinal Competence workbook

This book is a brilliant tool for anyone seeking to provide leadership for their own life and leadership for others. This book gives you ...
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Brett ReadBrett Read
Director - DTI Consulting - Safety Leadership and Culture Transformation Consultants

Reviewed: 2019 Attitudinal Competence workbook

This book is a brilliant tool for anyone seeking to provide leadership for their own life and leadership for others. This book gives you the ability to discover what your values are and how your attitude is influencing your life (and the lives of all you connect to). Take this book and work with it, own it and discover what you can create for yourself.
Brett Read
Brett ReadBrett Read
Director - DTI Consulting - Safety Leadership and Culture Transformation Consultants
Tom Arnautovic

Reviewed: 2019 Attitudinal Competence workbook

David Deane-Spread’s work at Fremantle Ports using his methodologies outlined in Master the Power of Your Attitudes has greatly assisted a number of our...
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Tom Arnautovic
OAM - Manager Human Resources Fremantle Ports

Reviewed: 2019 Attitudinal Competence workbook

David Deane-Spread’s work at Fremantle Ports using his methodologies outlined in Master the Power of Your Attitudes has greatly assisted a number of our operational Team Leaders to positively focus on implementing change.
Tom Arnautovic
Tom Arnautovic
OAM - Manager Human Resources Fremantle Ports
Helen Macdonald

Reviewed: 2019 Attitudinal Competence workbook

Whether you are just starting out on your journey, or are looking for a booster to take you to the next level of success, ...
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Helen Macdonald
CSP - Corporate Optimist, Speaker, Author, and Workshop Facilitator

Reviewed: 2019 Attitudinal Competence workbook

Whether you are just starting out on your journey, or are looking for a booster to take you to the next level of success, the information and exercises in this workbook will make a significant difference. Complex concepts are made clear, and the accessible style means that you can work through from start to finish, or dip in as you need.
Helen Macdonald
Helen Macdonald
CSP - Corporate Optimist, Speaker, Author, and Workshop Facilitator
David Julian Price

Reviewed: 2019 Attitudinal Competence workbook

In this concise and practical workbook, David Deane-Spread provides a powerful yet simple blueprint for mastering our attitudes and a key to understanding...
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David Julian Price
Governance and Productivity Professional

Reviewed: 2019 Attitudinal Competence workbook

In this concise and practical workbook, David Deane-Spread provides a powerful yet simple blueprint for mastering our attitudes and a key to understanding the behaviour of others based on a recognition of their own attitudes. Master the Power of your Attitudes is a workbook for life. As you move through the pages, your understanding of yourself (and others) grows to a point where you cannot wait to read the next page to see the revelation about yourself that awaits. The book is a valuable tool for anyone – whether you are in a work situation where you lead or manage, or whether you just want to achieve more in your life – this book is for you.
David Julian Price
David Julian Price
Governance and Productivity Professional
Daniel Kehoe

Reviewed: 2019 Attitudinal Competence workbook

Changing your 'system' of thinking to become happier or more fulfilled is not easy, but as David Deane-Spread affirms, with correct practice, it is ...
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Daniel Kehoe
Author of the You Lead, They'll Follow series, volumes 1, 2 and 3.

Reviewed: 2019 Attitudinal Competence workbook

Changing your 'system' of thinking to become happier or more fulfilled is not easy, but as David Deane-Spread affirms, with correct practice, it is possible. This workbook contains much practical wisdom and will show you realistic ways to increase your life/work enjoyment. It may be the best investment you ever make.
Daniel Kehoe
Daniel Kehoe
Author of the You Lead, They'll Follow series, volumes 1, 2 and 3.
Kerry Sanderson

Reviewed: 2019 Attitudinal Competence workbook

David has provided very useful illustrations of how our own thought patterns can be negative and lead to misunderstandings and to de-motivation. By his ...
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Kerry Sanderson
AO - CEO Fremantle Ports (now Governor of Western Australia)

Reviewed: 2019 Attitudinal Competence workbook

David has provided very useful illustrations of how our own thought patterns can be negative and lead to misunderstandings and to de-motivation. By his examples David shows how to broaden our thinking and to improve understanding with win-win outcomes for individuals and organisations.
Kerry Sanderson
Kerry Sanderson
AO - CEO Fremantle Ports (now Governor of Western Australia)
Timothy Hyde

Reviewed: 2019 Attitudinal Competence workbook

Revealing and insightful exploration of our attitudes and behaviour that’s sure to fascinate anyone with a desire to understand and master the workings of...
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Timothy Hyde
Australia's "Magician of the Mind,"

Reviewed: 2019 Attitudinal Competence workbook

Revealing and insightful exploration of our attitudes and behaviour that’s sure to fascinate anyone with a desire to understand and master the workings of their own minds.
Timothy Hyde
Timothy Hyde
Australia's "Magician of the Mind,"
Kelvin Hutchinson

Reviewed: 2019 Attitudinal Competence workbook

Timely, realistic, user friendly and empowering. I have personally gained tremendously from reading this insightful look at the most critical aspect of anyone's life... ...
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Kelvin Hutchinson
Speaker, Consultant, Author

Reviewed: 2019 Attitudinal Competence workbook

Timely, realistic, user friendly and empowering. I have personally gained tremendously from reading this insightful look at the most critical aspect of anyone's life... their attitude to everything!
Kelvin Hutchinson
Kelvin Hutchinson
Speaker, Consultant, Author
Dr Adrian Zentner

Reviewed: 2019 Attitudinal Competence workbook

The material in the workbook is exciting and tempts the reader to skim ahead. Do not give in to the temptation for the highest ...
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Dr Adrian Zentner
Medical Director, Well Men Centres

Reviewed: 2019 Attitudinal Competence workbook

The material in the workbook is exciting and tempts the reader to skim ahead. Do not give in to the temptation for the highest rewards are to be earned by proceeding thoughtfully and thoroughly through every page.
Dr Adrian Zentner
Dr Adrian Zentner
Medical Director, Well Men Centres
Cameron McArtney

Reviewed: 2019

David came to the Dept of Planning, Lands and Heritage in mid 2019 to carry out a Presentation Skills workshop. I really appreciated the approach David took and ...
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Cameron McArtney
Senior GIS Officer at Sandfire

Reviewed: 2019

David came to the Dept of Planning, Lands and Heritage in mid 2019 to carry out a Presentation Skills workshop. I really appreciated the approach David took and the style of his coaching, his depth of knowledge is clear and undoubtedly comes from a background of experience. Looking forward to crossing paths again!
Cameron McArtney
Cameron McArtney
Senior GIS Officer at Sandfire
Shawn Murphy

Reviewed: 2018

David is a gifted coach and mentor and his support and guidance has consistently transformed culture and leadership behaviours for many of my teams.​ His vast...
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Shawn Murphy
CEO Harry Maxwell Executive Recruitment

Reviewed: 2018

David is a gifted coach and mentor and his support and guidance has consistently transformed culture and leadership behaviours for many of my teams.​ His vast experience and training lends to coaching filled with practical tools underpinned with his unique set of IP, for participants to elevate their leadership skills​. I have engaged David to work with teams across many industries including outdoor education, fitness, corporate health and recruitment and he always delivers. David is especially effective at working with high level leadership teams and he has a unique knack of dealing with difficult situations. In many businesses there are people in the organisation that are barriers to progress. He helps leaders to respectfully navigate these difficult situations so the business can move forward with renewed vigour and an improved culture.​ Every time I have engaged David, the leadership behaviours of my senior leaders has improved dramatically which has had an amazing impact on the teamwork, comradery, culture and of course, financial success of our businesses. ​David is an invaluable partner and trusted adviser and the most effective Executive Coach and mentor I have worked with.
Shawn Murphy
Shawn Murphy
CEO Harry Maxwell Executive Recruitment
Pete Zadeian

Reviewed: 2013

Take off the mask, do away with assumptions/perceptions, switch-onto manual drive and let people see your inner light and passion in that moment ” These...
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Pete Zadeian
NAJA Business Consulting Services

Reviewed: 2013

Take off the mask, do away with assumptions/perceptions, switch-onto manual drive and let people see your inner light and passion in that moment” These were some of the talking points in applying the power of respectful influence to enhance my leadership profile. David Deane-Spread asks questions that make you rethink your leadership behaviours within the reality of your surroundings. In my case it was putting into practice behaviours that I already knew but unable or unwilling to show; to allow my emotions to be present and always respectful. David continually reminded me “you can do this – you already know this stuff - you have it in you”. In my experience David Deane-Spread offers coaching in a style akin to that of an advisor; to enhance existing capabilities, improve resilience and to develop both personally and professionally.
Pete Zadeian
Pete Zadeian
NAJA Business Consulting Services
Kath Mazzella

Reviewed: 2012

I cannot thank David enough for being so upfront and direct to make me think on a higher level taking me out of my comfort zone. Reaching ...
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Kath Mazzella
OAM - International Speaker,, GYN Health advocate, author, recipient of 10 awards, 2018 Senior Australian (WA) Award,

Reviewed: 2012

I cannot thank David enough for being so upfront and direct to make me think on a higher level taking me out of my comfort zone. Reaching for the stars. His expertise and calm manner made me feel at ease. Sharing his personal story with me helped me to connect and understand where he was coming from allowing me to be more open and direct. So thanks David for all you do.
Kath Mazzella
Kath Mazzella
OAM - International Speaker,, GYN Health advocate, author, recipient of 10 awards, 2018 Senior Australian (WA) Award,
Peter Rowles

Reviewed: 2009

David has been my career coach for many years now. David is a humble, trustworthy person and I would trust David with my life....
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Peter Rowles
Former CEO of Underground Services of Australia

Reviewed: 2009

David has been my career coach for many years now. David is a humble, trustworthy person and I would trust David with my life. David’s coaching has helped me work through many difficult decisions and I am a better person at work and at home because of this.
Peter Rowles
Peter Rowles
Former CEO of Underground Services of Australia
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