David Deane-Spread began his journey as a military officer, moving into covert government operations before launching a high-flying corporate career — which came crashing down in 1990 with bankruptcy. What followed was a raw and real transformation. After a period of soul searching (and didgeridoo busking), David rebuilt from the ground up, developing a unique coaching model now used by high-performing executives, boards, and CEOs. In this episode of Military Mindset for Business, Pete Liston and David share a candid conversation on success, failure, and what it takes to lead when the stakes are high. Drawing from his background in covert ops, corporate leadership, and rural life, David offers a masterclass in mindset, adaptability, and attitudinal competence. Key Takeaways:
- How covert operations shaped David’s approach to business leadership
- The bankruptcy that forced a total personal and professional reset
- What the ABC Practice of Leadership™ really is — and why it works
- Insights from building a cattle stud and staying grounded in tough times
- Honest lessons for business owners navigating their own extremes
