Att-C® is the ability to generate, sustain or adapt the best attitude for any situation, to achieve the best outcome, and not be stuck with habitual attitudes. Isn’t “Attitude” the primary determinant of “Behaviour”? Isn’t behaviour the biggest contributor to the quality and effectiveness of response, performance and achievement? Isn’t this the case whether you’re an individual, a team, an organisation, a community or a nation? Usual attitudes determine usual behaviours and they in turn create usual outcomes. Examine your own experiences and test this. How many times can you recall others’ attitudes letting them down in their actions or words?