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Our founder and chair, David Deane-Spread, is a former commissioned officer in the Australian Defence Forces, a covert operations leader in law-enforcement and another discreet agency. He developed masterful coaching and development skills in government service whilst building and leading high performance teams for high risk operations. David has served as a director and CEO of both private and public companies in Australia and overseas.
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David's passion for attitudinal competence and effective leadership behaviour, together with his joy in seeing others develop has driven David to serve his clients for the past two decades.
He is the developer of the method for training for attitudinal competence and authored the workbook on the methodology “Master the Power of Your Attitudes”. The search engines regard him as a global leader in the topic.
His workbook “The Wheel of Effective Leadership Behaviour” is a favourite of his clients.
David is especially adept at helping senior leaders
Improve their own effectiveness at both director and C-level,
identify the right executives for the roles,
on-board them for sustainable success and retention,
develop the leadership team to high performance
and deal effectively with unacceptable behaviour and performance whilst keeping trust and respect.
As an expert negotiator, David helps leaders with difficult negotiations, difficult conversations and difficult situations, harnessing the experiences from his background.
He also mentors other executive coaches and consultants.