
Metattude Founder
I’ve built and run Metattude for 25 years providing executive coaching and leadership consultation. Clients have been from all levels of government and all sizes of business.
I’ve grown my business entirely by referral and repeat business, with clients who’ve been with me for over 20 years and are now intergenerational.
Leadership Roles
I was trained to lead in the Australian Defence Force, law enforcement, and another discreet agency, where I specialised in leading and developing covert operators working remotely and in high-risk/high-stakes situations.
I’ve served as the CEO and Managing Director of public and private companies in Australia and Europe.
For over two decades, David has been at the forefront of business coaching, mentoring CEOs and executives.
Outside the Office
Recently I started a small cattle stud breeding Greyman cattle for our northern and hard country herds.
I’m a family man with grandkids!
I’m also a keen didgeridoo player!
Working with David
I build real relationships.
There’s no fluff. I’ll tell you what you NEED to hear not what you WANT to hear. So you can have difficult conversations and move forward. Many clients have become lifelong friends, a testament to his one-on-one coaching prowess. With David, you gain a partner committed to helping you overcome challenges, enhance your coaching skills, and create meaningful change with key stakeholders.
I use processes.
No guessing. I use processes + frameworks. The same ones that have been helping my clients over the last two decades.
I’m flexible.
The program and services I offer are completely customizable right down to the amount and length of meetings..
David Values
- Unconditional Respect
- Exemplary Service
- Continuous Learning
- Consistent Courage
David Believes
Leaders need to be those who others choose to follow. David creates a place where our leaders are trusted and respected as they help their people achieve greatness.
Results
Improvement in client’s culture, meetings, alignment, delegation, and coaching. Achievement of client OKRs/KPIs and their improvement.
Alyssa Henderson
Executive Assistant
Coached 150+ successful CEOs and companies
Testimonials

Reviewed: 2024
“Hey David, Not sure where to post this but wanted to add my positive voice to the review bank out there. See below. Wow!...
Reviewed: 2023
I was fortunate to have my employer engage the services of David who was working with the Executive Leadership Team. He was coaching each of the...
Reviewed: 2023
David’s helping us improve Splend’s leadership capability and culture, as we prepare to significantly scale our global fleet platform through electric vehicles. I have certainty...
Reviewed: 2023
I recently had the pleasure of participating in a leadership development session led by David. His proficiency in orchestrating the event was exceptional, controlling pace, content, and ...
Reviewed: 2022
Before I met David I was experiencing a lot of self-doubt and indecision, as well as a challenging interpersonal and leadership environment at my workplace....
Reviewed: 2020
David handed me a copy of ‘Master the Power of Your Attitudes’ (MPOYA) just over a year ago. This was a time when my attitudes were...
Reviewed: 2020
He knows our business, knows our people and he has facilitated the personal and career growth of our people which in turn has helped the business...
Reviewed: 2019 edition Attitudinal Competence workbook
David's work on attitudes presents significant and life-changing concepts in a practical and thought-provoking manner. His thorough coverage of important information for...
Reviewed: 2019 edition Attitudinal Competence workbook
This valuable workbook provides step by step coaching on achieving improved personal outcomes by probing aspects of ...
Reviewed: 2019 edition Attitudinal Competence workbook
As a Profit Improvement Strategist consulting to a wide range of businesses I see numerous examples of how poor attitude defeats both individuals...
Reviewed: 2019 edition Attitudinal Competence workbook
In this excellent workbook, David Deane-Spread has provided us with fundamental tools for life mastery. In a practical step by step...
Reviewed: 2019 Attitudinal Competence workbook
This book is a brilliant tool for anyone seeking to provide leadership for their own life and leadership for others. This book gives you ...
Reviewed: 2019 Attitudinal Competence workbook
David Deane-Spread’s work at Fremantle Ports using his methodologies outlined in Master the Power of Your Attitudes has greatly assisted a number of our...
Reviewed: 2019 Attitudinal Competence workbook
Whether you are just starting out on your journey, or are looking for a booster to take you to the next level of success, ...
Reviewed: 2019 Attitudinal Competence workbook
In this concise and practical workbook, David Deane-Spread provides a powerful yet simple blueprint for mastering our attitudes and a key to understanding...
Reviewed: 2019 Attitudinal Competence workbook
Changing your 'system' of thinking to become happier or more fulfilled is not easy, but as David Deane-Spread affirms, with correct practice, it is ...
Reviewed: 2019 Attitudinal Competence workbook
David has provided very useful illustrations of how our own thought patterns can be negative and lead to misunderstandings and to de-motivation. By his ...
Reviewed: 2019 Attitudinal Competence workbook
Revealing and insightful exploration of our attitudes and behaviour that’s sure to fascinate anyone with a desire to understand and master the workings of...
Reviewed: 2019 Attitudinal Competence workbook
Timely, realistic, user friendly and empowering. I have personally gained tremendously from reading this insightful look at the most critical aspect of anyone's life... ...
Reviewed: 2019 Attitudinal Competence workbook
The material in the workbook is exciting and tempts the reader to skim ahead. Do not give in to the temptation for the highest ...
Reviewed: 2019
David came to the Dept of Planning, Lands and Heritage in mid 2019 to carry out a Presentation Skills workshop. I really appreciated the approach David took and ...
Reviewed: 2018
David is a gifted coach and mentor and his support and guidance has consistently transformed culture and leadership behaviours for many of my teams. His vast...
Reviewed: 2013
Take off the mask, do away with assumptions/perceptions, switch-onto manual drive and let people see your inner light and passion in that moment ” These...
Reviewed: 2012
I cannot thank David enough for being so upfront and direct to make me think on a higher level taking me out of my comfort zone. Reaching ...