
Coached 150+ successful CEOs and companies
Transform Your Life
Coaching Program with David
Revolutionise your skills, knowledge, and attitude with the Attitudinal Mastery Program, designed by David. He will guide you in harnessing your inner strengths and energies to unleash your full potential in various aspects of your life.
Attitudinal Competence is your ability to adopt and adapt your best attitude for dealing with what has happened, is happening or might happen, and not be stuck with habitual attitudes.
David’s program integrates a theoretical understanding of concepts, practical application, and the development of an adaptive attitude. The synergy of skills, knowledge, and attitude paves the way for mastery of skills.
Why Skills Competence is Essential
Acquiring knowledge forms the foundation of one’s ability to perform tasks efficiently. It encompasses the information acquired through learning, sensory input, and personal experiences. Plus add the development of your social and communication skills and you’ll unlock new avenues to excel in your professional and personal life.
The Critical Role of Attitude
Attitude, on the other hand, is a broad concept. It refers to your way of thinking and feeling about certain things, and it shapes your behaviour. A positive attitude helps you to adapt to new situations and overcome challenges.
David’s program is based on the ground-breaking concept of “Attitudinal Competence” equipping you to adopt and adapt the best attitudes for dealing with various scenarios. This, in turn, fosters well-being and the ability to achieve your goals.
Imagine if you had the flexibility of attitude that enabled you to deal sensibly and effectively with any challenge that might confront you. Your attitude will have a massive impact on the eventual outcome.
Learn more about David
ATtitudinal Competence Program
Program Origins
Attitudinal Competence was developed by David Deane-Spread, whose background as a covert operations leader and trainer in defence, law enforcement, and other government agencies played a pivotal role in its inception. In these roles, he felt it was clear that attitude was a critical factor in the outcomes.
Unwilling to accept the widely held belief that attitude cannot be trained he started his analysis and studies to uncover a method to cultivate Attitudinal Competence. A range of disciplines were studied:
- Psychology
- High-performance coaching
- Adult learning
- Neuro-Linguistic Programming (NLP)
The result is a training manual that has since been adapted for broader civilian and commercial use. The manual has been deployed through his business, Metattude, as the workbook “Master the Power of Your Attitudes”, aiding countless individuals in attaining control over their attitudes and unlocking their true potential.
Program For You?
Attitudinal Competence has benefitted many clients ranging from private individuals to professionals across various industries. It has also greatly aided executives seeking career progression and individuals referred by health professionals.
Among the organisations that have adopted this program are:
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BHP Billiton
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Rio Tinto
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Corruption and Crime Commission
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SAS Regiment
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KP Electric
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Activ Foundation
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Department of Fire and Emergency Services
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The WA Public Sector Commission.
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Fremantle Commercial Diving
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Fremantle Ports
What’s in the Program?
The program is a comprehensive set of training exercises and resources to empower you to master your attitudes. Your workbook “Master the Power of Your Attitudes” will be a perpetual guide for your future practice.
Preparation
Writing learning objectives that resonate with your unique goals is essential. These learning objectives act as a guiding light, focusing on specific skills and knowledge you’ll need to acquire for personal and professional growth. This makes the learning process more structured and helps in tracking your progress.
Your Workbook
With us, you’ll go through the interactive workbook, “Master the Power of Your Attitudes”, bringing to life the insights contained therein. You’ll identify the components that make up your attitudes and learn how to change those components at will.
Learning Progress
Our program unfolds through two days of engaging and insightful educational activities. However, even a single day can make a difference. Through our coaching sessions, you will practice the process on your real-life experiences and challenges. Post-workshop coaching sessions will expedite the learning process, enabling you to accomplish your learning goals and hone your skills more efficiently.
Contextualising Knowledge
One of the main differences between attitudinal knowledge and skills is the practical application. Skills are the practical application of theoretical concepts in specific situations. Our program empowers you to apply knowledge in various contexts like workplace learning, managing relationships, or personal development.
Expanding Your Horizons
You will delve into a wide array of theoretical concepts, from psychology to high-performance and neuro-linguistic programming (NLP). These concepts will support you in developing a robust theoretical understanding that will inform your practical actions.
Taking Control of Your Thoughts
Here, you’ll also gain the power to take control of your thoughts whenever you want to. You will develop strategies to deal with challenges such as job loss, financial dilemmas, or broken relationships, with a positive and pragmatic attitude.
Your Sucess Plan
Toward the end, you’ll design a realistic and actionable plan to tackle any challenges that might confront you. You’ll also experience the feeling of empowerment, knowing that you’ve got the power – and always had it.
Throughout the program, you will:
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Identify and analyse the components that constitute your attitudes.
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Gain the ability to modify these components at will, thus broadening your range of responses to life's challenges.
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Comprehend the underlying principles that facilitate Attitudinal Competence and learn how to leverage them to your benefit.
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Take control of your thoughts and acquire the skills to regulate them as per the situation.
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Engage in hands-on exercises using your real-life experiences and challenges to cultivate a pragmatic understanding.
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Develop a personalised and practical action plan to address and overcome the hurdles that you may face now or in the future.
Testimonials

Reviewed: 2024
“Hey David, Not sure where to post this but wanted to add my positive voice to the review bank out there. See below. Wow!...
Reviewed: 2023
I was fortunate to have my employer engage the services of David who was working with the Executive Leadership Team. He was coaching each of the...
Reviewed: 2023
David’s helping us improve Splend’s leadership capability and culture, as we prepare to significantly scale our global fleet platform through electric vehicles. I have certainty...
Reviewed: 2023
I recently had the pleasure of participating in a leadership development session led by David. His proficiency in orchestrating the event was exceptional, controlling pace, content, and ...
Reviewed: 2022
Before I met David I was experiencing a lot of self-doubt and indecision, as well as a challenging interpersonal and leadership environment at my workplace....
Reviewed: 2020
David handed me a copy of ‘Master the Power of Your Attitudes’ (MPOYA) just over a year ago. This was a time when my attitudes were...
Reviewed: 2020
He knows our business, knows our people and he has facilitated the personal and career growth of our people which in turn has helped the business...
Reviewed: 2019 edition Attitudinal Competence workbook
David's work on attitudes presents significant and life-changing concepts in a practical and thought-provoking manner. His thorough coverage of important information for...
Reviewed: 2019 edition Attitudinal Competence workbook
This valuable workbook provides step by step coaching on achieving improved personal outcomes by probing aspects of ...
Reviewed: 2019 edition Attitudinal Competence workbook
As a Profit Improvement Strategist consulting to a wide range of businesses I see numerous examples of how poor attitude defeats both individuals...
Reviewed: 2019 edition Attitudinal Competence workbook
In this excellent workbook, David Deane-Spread has provided us with fundamental tools for life mastery. In a practical step by step...
Reviewed: 2019 Attitudinal Competence workbook
This book is a brilliant tool for anyone seeking to provide leadership for their own life and leadership for others. This book gives you ...
Reviewed: 2019 Attitudinal Competence workbook
David Deane-Spread’s work at Fremantle Ports using his methodologies outlined in Master the Power of Your Attitudes has greatly assisted a number of our...
Reviewed: 2019 Attitudinal Competence workbook
Whether you are just starting out on your journey, or are looking for a booster to take you to the next level of success, ...
Reviewed: 2019 Attitudinal Competence workbook
In this concise and practical workbook, David Deane-Spread provides a powerful yet simple blueprint for mastering our attitudes and a key to understanding...
Reviewed: 2019 Attitudinal Competence workbook
Changing your 'system' of thinking to become happier or more fulfilled is not easy, but as David Deane-Spread affirms, with correct practice, it is ...
Reviewed: 2019 Attitudinal Competence workbook
David has provided very useful illustrations of how our own thought patterns can be negative and lead to misunderstandings and to de-motivation. By his ...
Reviewed: 2019 Attitudinal Competence workbook
Revealing and insightful exploration of our attitudes and behaviour that’s sure to fascinate anyone with a desire to understand and master the workings of...
Reviewed: 2019 Attitudinal Competence workbook
Timely, realistic, user friendly and empowering. I have personally gained tremendously from reading this insightful look at the most critical aspect of anyone's life... ...
Reviewed: 2019 Attitudinal Competence workbook
The material in the workbook is exciting and tempts the reader to skim ahead. Do not give in to the temptation for the highest ...
Reviewed: 2019
David came to the Dept of Planning, Lands and Heritage in mid 2019 to carry out a Presentation Skills workshop. I really appreciated the approach David took and ...
Reviewed: 2018
David is a gifted coach and mentor and his support and guidance has consistently transformed culture and leadership behaviours for many of my teams. His vast...
Reviewed: 2013
Take off the mask, do away with assumptions/perceptions, switch-onto manual drive and let people see your inner light and passion in that moment ” These...
Reviewed: 2012
I cannot thank David enough for being so upfront and direct to make me think on a higher level taking me out of my comfort zone. Reaching ...