What is Attitudinal Competence?

“Attitudinal Competence is your ability to adopt and adapt your best attitude for dealing with what has happened, is happening or might happen, and not be stuck with habitual attitudes.”

David Deane-Spread, Attitudinal Competence originator

Why is Attitudinal Competence Important for You?

Why is Attitudinal Competence Important for You?

As an individual you already know your attitudes have a great impact on your outcomes.

As a member of an organisation, you know that the organisation’s overall attitude is its culture.

You know you have a great range of attitudes towards anything and everything.

Some of your attitudes have helped you advance, resolve problems and get through difficulties.

Some of your attitudes have hindered you in advancing, resolving problems and surmounting difficulties.

Can you remember when your attitude helped you achieve something difficult?

Can you remember when your attitude held you back, or caused you to give up?

What if you could, at will, summon the attitude you really need to deal with whatever, and whenever?

Imagine if you could stop your mind from thinking those thoughts that hurt you, stop you from best action, or pursuing your dreams, or stop you from sleeping?

Imagine if you had the flexibility of attitude that enabled you to deal sensibly and effectively with any of these challenges that might confront you:

  • Your huge success or even winning Lotto and scared of what might happen.
  • Your appointment to a role or task you feel inexperienced in.
  • Wanting to become calm and centred but not being able.
  • An adverse report on your work performance.
  • A sudden unexpected job loss or redundancy.
  • A broken relationship that you’d like to fix.
  • A bad boss, employee or workmate.
  • Learning new skills or change.
  • A financial dilemma.
  • A health challenge.

Your attitude towards any of the above will have massive impact on the eventual outcome.

You know that already.

Know this fact:  You can learn Attitudinal Competence easily and it will make a positive difference to your life, your work and your relationships, and most of all, your future.

If that matters to you, read on.

How Long Will It Take to Learn?

Ideally two days of active and enjoyable learning.

However, you’ll be surprised with what you can get from one day.

Coaching will help you master Attitudinal Competence quicker, but wait and see first.

What’s in the Program?

Ideally you need to attend the workshop.  Alternatively, you can arrange for one-on-one coaching, which will be more expensive.

You’ll be going through the workbook “Master the Power of Your Attitudes”, bringing to life the insights contained therein.   You keep the workbook for your future revision and practice.

You’ll experience the components that make up your attitudes.

You’ll discover your power to change those components at will.

You’ll understand the principles that make Attitudinal Competence work and how you can use them to your advantage.

You’ll experience taking control of your thoughts and how to do it whenever you want to.

You’ll practice the process on your real-life experiences and challenges.

You’ll experience the feeling of relief that you’ve got the power – and always had it.

You’ll be able to design a realistic and useful plan to deal with all the challenges that might or do confront you.

Why Haven’t I Heard of This Before?

Honestly, because we’ve been not great marketers.   It’s that simple. We have focussed on delivery to our clients.

Where Has This Program Been Deployed?

  • Several hundred private clients who had personal and career issues.
  • Leaders and teams in civil government, defence, law-enforcement and commerce.

Name Them?

We’ll not disclose the private people.  However, most of them were a mix of executives seeking advancement and people sent to us by a small group of health professionals who know about Attitudinal Competence.

Here are just a few of the organisations:

  • An executive development stream in the WA Public Sector Commission.
  • BHP Billiton
  • Rio Tinto
  • Corruption and Crime Commission
  • SAS Regiment
  • Fremantle Commercial Diving
  • Department of Fire and Emergency Services Academy leadership stream
  • Fremantle Ports
  • KP Electric
  • HFM Assets
  • Nulsen Haven
  • Activ Foundation

Where Did Attitudinal Competence Come From?

Earlier, the originator of the program, David Deane-Spread, was a covert operations leader and trainer in defence, law-enforcement and other government agencies.

Every time something went wrong, loss of cover, loss of life, loss of assets, the matter was investigated to learn why and prevent it from happening again.

The outcome was mostly this “The event occurred because of the attitude of the operator in the moment”

This outcome is common with most human caused accidents, just like pilot error. Even traffic accidents.

They learned that it was Attitude in the Moment that mattered most.

They had to develop a plan to train for attitudinal competence, additional to normal fieldcraft.

At the time, and still too widely held, was the belief that you can’t train for attitude, you either have it or not.

Deane-Spread questioned that belief.

He had already experienced the changes he made to his thinking to be an effective covert operator.

He had experienced resilience and recovery after defeat and crucial losses.

Deane-Spread made it a personal commitment to develop the skills of what we now know as Attitudinal Competence.

After study of a range of disciplines in psychology, high performance, adult learning and neuro linguistic programming (NLP), Deane-Spread wrote a training manual which has since been adapted for wider civilian and commercial use and deployed it via his business operation Metattude, as the workbook “Master the Power of Your Attitudes


“David handed me a copy of ‘Master the Power of Your Attitudes’ (MPOYA) just over a year ago. This was a time when my attitudes were largely unquestioned, deeply entrenched and often unhealthy. As I worked through MPOYA, I was encouraged to scrutinise these attitudes, often in excruciating detail. It was a lengthy and confronting process; but this should not deter you. After all, rewiring the habits of the mind is no easy undertaking. 

If you decide to embark on the journey that is MPOYA, you should not do so without full commitment. Every page has a purpose that, when properly realised, culminates in something very unique: a fresh outlook on life. 

I sincerely hope that anyone who reads this testimonial gains as much as I did from this terrific resource.

Good luck on your journey.”

 Lennox Saint - Private Client, 2019

"The material in the workbook is exciting and tempts the reader to skim ahead. Do not give in to the temptation for the highest rewards are to be earned by proceeding thoughtfully and thoroughly through every page."

Dr Adian Zentner - Medical Director, Well Men Centres

'Timely, realistic, user friendly and empowering. I have personally gained tremendously from reading this insightful look at the most critical aspect of anyone's life... their attitude to everything!"

Kelvin Hutchinson - Speaker, Consultant, Author

“Revealing and insightful exploration of our attitudes and behaviour that’s sure to fascinate anyone with a desire to understand and master the workings of their own minds.”

Timothy Hyde  - Australia's "Magician of the Mind,"  Speaker & Infotainer

“David has provided very useful illustrations of how our own thought patterns can be negative and lead to misunderstandings and to de-motivation. By his examples David shows how to broaden our thinking and to improve understanding with win-win outcomes for individuals and organisations.”

Kerry Sanderson AO - CEO Fremantle Ports (now Governor of Western Australia)

"Changing your 'system' of thinking to become happier or more fulfilled is not easy, but as David Deane-Spread affirms, with correct practice, it is possible. This workbook contains much practical wisdom and will show you realistic ways to increase your life/work enjoyment. It may be the best investment you ever make."

Daniel Kehoe -  Author of the You Lead, They'll Follow series, volumes 1, 2 and 3.

"In this concise and practical workbook, David Deane-Spread provides a powerful yet simple blueprint for mastering our attitudes and a key to understanding the behaviour of others based on a recognition of their own attitudes.

Master the Power of your Attitudes is a workbook for life.  As you move through the pages, your understanding of yourself (and others) grows to a point where you cannot wait to read the next page to see the revelation about yourself that awaits.

The book is a valuable tool for anyone – whether you are in a work situation where you lead or manage, or whether you just want to achieve more in your life – this book is for you."

David Julian Price - Governance and Productivity Professional

"Whether you are just starting out on your journey, or are looking for a booster to take you to the next level of success, the information and exercises in this workbook will make a significant difference.  Complex concepts are made clear, and the accessible style means that you can work through from start to finish, or dip in as you need."

Helen Macdonald CSP - Corporate Optimist, Speaker, Author, and Workshop Facilitator

“David Deane-Spread’s work at Fremantle Ports using his methodologies outlined in Master the Power of your Attitudes has greatly assisted a number of our operational Team Leaders to positively focus on implementing change."

Tom Arnautovic OAM  -  Manager Human Resources Fremantle Ports

"This book is a brilliant tool for anyone seeking to provide leadership for their own life and leadership for others.  This book gives you the ability to discover what your values are and how your attitude is influencing your life (and the lives of all you connect to).  Take this book and work with it, own it and discover what you can create for yourself."

Brett Read, Director - DTI Consulting - Safety Leadership and Culture Transformation Consultants

 "In this excellent workbook, David Deane-Spread has provided us with fundamental tools for life mastery.  In a practical step by step fashion, he shows us how to first understand and then take command of our attitudes, instead of being governed by them.  He challenges the notion - "I have no choice" and blows it out of the water, revealing how we can always retain our power and never have to surrender to circumstances"

Linda Byart - CEO Well Men Centres

“As a Profit Improvement Strategist consulting to a wide range of businesses I see numerous examples of how poor attitude defeats both individuals and companies.  Master the Power of Your Attitude is the best workbook I have seen to help people realise their own potential and gain invaluable insight into how colleagues and subordinates see them.  It should be required reading for everyone in business.”

Michael Harrison - Profit Improvement Strategist, Author of The Mini Guides to Business and How to Ask Questions That Sell

"This valuable workbook provides step by step coaching on achieving improved personal outcomes by probing aspects of attitude and examining how these might be transformed.  In my experience the combination of approach and topic is unique in personal development texts."

Steve Wade - General Manager, Marine & Technical Services, Fremantle Ports

"David's work on attitudes presents significant and life-changing concepts in a practical and thought-provoking manner.  His thorough coverage of important information for our time, such as the power of thought, emotion and intention, is a must-read for anyone committed to their own personal development and that of their employees.  This book has application for any age group."

Denise Quinn - Speaker, Consultant - Creating Workplace Behaviour Solutions. 

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